Watch Geoff McQueen’s recent presentation from Mirren Live New York 2015 where he builds on his recent feature in Harvard Business Review. Step by step, he breaks down a few simple and critical metrics that should be of focus for creating agency growth. Using his model, you have the opportunity to begin auditing your own agency to see how you stack up and to identify immediate opportunities for improvement. To help illustrate the model, Geoff shares the results of his latest research into agency productivity and profitability.
Main Sections
2:38 - Background Information: About Geoff McQueen and history of Accelo
4:17 - What we’ll cover: Agency Economics, Time is Money, Blind Sweat & Tears, Cash Costs of Growth.
5:16 - Agency Economics: Quick look at the benchmarks of our industry and reflect on the fundamental economics of an agency.
8:55 - Study: Time is Money: Research study on time tracking across hundreds of agencies in late 2014.
19:39 - Study: Blind Sweat & Tears: Research study on time tracking across hundreds of agencies in early 2015.
33:41 - Cash Costs of Growth: What does it take to grow and what are the consequences
